Still Way Over MSRP!

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Published on July 29, 2025 12:00:00 AM ● Video Link: https://www.youtube.com/watch?v=DdN3l2XXd9E

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Sourcehttps://www.tomshardware.com/pc-components/gpus/data-reveals-many-gpus-are-still-selling-for-50-percent-than-msrp-nvidia-rtx-5090-and-5080-are-worst-offenders..

A recent analysis by Gamers Nexus reveals a significant disparity between the Manufacturer's Suggested Retail Price (MSRP) and actual street prices for current-generation GPUs in the U.S. market. Out of 420 listings across Newegg, Amazon, and Best Buy, only 56 were at MSRP, with a mere 20 actually in stock. This means less than 5% of available graphics cards are priced as initially announced, indicating a widespread unavailability of GPUs at their intended launch prices.

On average, GPUs are selling for approximately 28% higher than their MSRP, translating to a $134 premium. The most egregious offenders are NVIDIA's high-end RTX 5090 and RTX 5080, which are priced over 50% above MSRP, highlighting NVIDIA's dominant market position. Intel Arc B580 and B570 GPUs also show markups exceeding 50%, though this is partly attributed to one add-in board partner, Gunnir, pricing its listings exceptionally high.

Interestingly, only the RTX 5060 Ti (16GB) and other 8GB graphics cards have average selling prices less than 20% above MSRP, suggesting lower demand for these specific VRAM configurations. In fact, among the 20 GPUs found at MSRP, only one—the RTX 5070—featured 16GB of VRAM. This pricing behavior implies that 8GB GPUs are being purchased less frequently, leading to a smaller average markup of around 15%, while mid-range GPUs (priced $400-$800) see an average markup of 25% (excluding the RX 9070 XT).

These statistics, though limited to the top three U.S. retailers, underscore that MSRP is no longer a reliable indicator of a GPU's actual market value. While GPU manufacturers like AMD claim availability at MSRP, the market data contradicts this. The situation points to a complex interplay of factors, including manufacturers' pricing strategies, board partners' profit margins, and consumer willingness to pay inflated prices, ultimately leading to a challenging market for anyone looking to purchase a current-generation graphics card.

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