Taking Hard Core Strategy DNA to Make a Casual Social Game | Hans YANG, Amer AJAMI

Channel:
United States GameDaily Connect
Subscribers:
11,300
Published on ● Video Link: https://www.youtube.com/watch?v=LhukF4GuvW4


Duration: 22:50
549 views
6

A common perception is that reaching a large audience requires "simpler" genres like farming or arcade games, and more "hardcore" genres are limited to niche audiences. At this talk, the creators of Zynga's Empires and Allies will challenge that perception and discuss how they adapted their experiences on real-time strategy games into a combat game that reached more than 6.5 million players every day.

Delivered at Casual Connect Seattle, July 2012.

Download Slides: http://casualconnect.org/lectures/community-social/taking-hard-core-strategy-dna-to-make-a-casual-social-game-hans-yang-amer-ajami



Other Videos By GameDaily Connect


2012-08-18Why Tweens Aren't Playing Your Games | Peter HOFSTEDE
2012-08-18Turning Your Players into Collectors | Derrick MORTON
2012-08-182-Way TV: Playful Learning Reshaping the Relationship between Entertainment and Education | GAMES
2012-08-18Technology, Kids & Learning: The Future and the Opportunities | Scott TRAYLOR
2012-08-18Gaming in the Classroom: What Do Teachers Really Think? | Allisyn LEVY
2012-08-18Guidelines for Successful Mobile Interactive Apps for Children | Carla FISHER
2012-08-18App Discovery by Kids in Brick & Mortar Establishments | John REGAL
2012-08-18How Card Games are Keeping Up | DAVID-MARSHALL, COLLINS, WINKLER, ARAKI, VAN DREUNEN
2012-08-18Growing Social Games across Mobile and Web with Facebook | Matt WYNDOWE
2012-08-18New Platform and Publishing Opportunities for Building and Growing Your Social Game | WITZ, KAYE
2012-08-18Taking Hard Core Strategy DNA to Make a Casual Social Game | Hans YANG, Amer AJAMI
2012-08-18Evolving from the Inside: Growing Smarter, Not Just Bigger | Michael KALKOWSKI
2012-08-18Overcoming the Challenges of Operating a Social Game Studio | Anil DHARNI
2012-08-18Newbie to Big Spender: Understanding the Player Lifecycle | Emily GREER
2012-08-18Social Games Market in Eastern Europe and Russia | Edgars STRODS
2012-08-18Success in Latin America: Growing a Vibrant Social Game Community in Brazil | Leonardo RUBINSTEIN
2012-08-18Social Games - How to Leverage a Truly Global Market | Robert UNSWORTH
2012-08-18Game Monetization in Latin America: What really works? | Kiruba ESWARAN
2012-08-18Winning the War: How to Build a Great Social Game Company | Lloyd MELNICK
2012-08-18Social Games and Hollywood IP: How and Why Hollywood is Entering Social | Ed ZOBRIST
2012-08-18Social Mobile Platforms: Strategies for Developers | McBRIDE, TAKAHASHI


Tags:
Hans YANG
Amer AJAMI
Zynga
Casual Connect
Casual Connect Seattle 2012