Taking Hard Core Strategy DNA to Make a Casual Social Game | Hans YANG, Amer AJAMI
A common perception is that reaching a large audience requires "simpler" genres like farming or arcade games, and more "hardcore" genres are limited to niche audiences. At this talk, the creators of Zynga's Empires and Allies will challenge that perception and discuss how they adapted their experiences on real-time strategy games into a combat game that reached more than 6.5 million players every day.
Delivered at Casual Connect Seattle, July 2012.
Download Slides: http://casualconnect.org/lectures/community-social/taking-hard-core-strategy-dna-to-make-a-casual-social-game-hans-yang-amer-ajami
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