The CRAZY Marketing of the Command & Conquer Series
76Command & Conquer not only is a huge real-time strategy game series but also the king of edgy and even crazy marketing that sometimes went too far. The original Command & Conquer advertisements featured pictures of mass murderers and dictators or referenced real wars of its time. This led to some controversies and bans. In this video, I examine the marketing and censorship of the series, mainly the early games and the Red Alert universe. I never paid much attention to the later Tiberium universe releases, so I decided to focus on things I’m familiar with and at least somewhat passionate about.
UPDATE: it seems that I missed the fact that Command and Conquer games were indeed censored in Germany before Generals. My bad, forgot about it. Still, I believe Generals looked really bad.
The article in The Independent: https://www.independent.co.uk/news/dear-virgin-interactive-1575686.html
The awesome soundtracks by Frank Klepacki: https://www.frankklepacki.com/
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Contents:
00:00 Introduction
00:36 Command and Conquer: Tiberian Dawn (Previous High Scores Advert)
02:48 It's a great feeling Hitler advert
03:36 The meek will inherit the earth advert
03:46 The Highway of Death advert (PSX, Saturn)
04:47 Friendly fire advert (PSX, Saturn)
05:20 Smart Bomb Advert (Nintendo 64)
05:46 Red Alert trailers/TV adverts
07:43 Nice guys finish last advert
08:06 German magazine adverts
08:30 Red Alert Retaliation advert
08:59 Tiberian Sun trailer
10:46 Red Alert 2 Paint the town red advert
11:41 Red Alert 2 after the 9/11
14:06 Generals trailers/German censorship (Generale)
15:36 Generale advert (German)
15:50 Generals in China
16:09 Red Alert 3
17:50 Any publicity is good publicity?
18:30 Was CnC glorifying war?
21:46 Marketing today
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