The Rise of Mobile Gaming, and Fighting Back Against The Mute Switch | Nick THOMAS
4New developers are entering this market every day, and in many cases attention to the quality of game audio is not approached properly, or the game designers/producers don't have a good sense of how to produce content for the platform. While we know that audio is one of the best ways to communicate emotion, tension, user feedback, as well as brand identity, the audio experience is threatened by the omnipresent mute switch! Mobile games are unique and demand special consideration to encourage players to experience the audio, rather than completely eliminate it from their game. It only takes one bad sound, music cue, or a poorly mixed soundtrack to cause players to flip the mute switch. So, if you're a game producer, game designer, programmer, or audio professional working in or interested in social/mobile games, come join me as I pass forward tips, techniques, and strategies to raise the bar on social/mobile game audio and fight back against the mute button.
Delivered at Casual Connect USA, July 2013.
Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Nick_Thomas_CCUSA_2013.ppt