The Tesla Semi could create a dangerous situation for the company TSLA

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The Tesla Semi could create a dangerous situation for the company (TSLA).


The Tesla Semi reveal at SpaceX headquarters near Los Angeles in November was easily the most bonkers Tesla event I've ever attended. Elon Musk jumping out of an all-electric big rig, bathed in red light, with private jets taking off in the background, crowd screaming, and then one more thing: the new Tesla Roadster rolling off the back of one of those rigs, to the thunderous strains of the Beastie Boys' "Sabotage."

For good measure, designer Franz von Holzhausen made a couple of speed runs in front of an audience of Tesla enthusiasts who, as Musk accurately predicted, had just had their minds blown out of their skulls.

So the new Roadster upstaged the big rigs. But since the unveiling, the big rigs have generated more buzz, although it's been a bit below the radar. Companies such as Walmart, Anheuser-Busch, DHL, Sysco, and Pepsi have placed notable pre-orders for the Semi, which will be priced at $150,000 to start when it eventually goes into production.



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The Tesla Semi could create a dangerous situation for the company (TSLA)