Duration: 3:31

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While LinkedIn may not be the most utilized social media platform, Brand Strategist Phil Pallen’s perspective is that it is one of the best human search engines, and in this video, he shares tips for the best way to use it. Having a great profile photo is important as it accurately portrays who you are in real-life in an online setting. Copy is an important aspect to your LinkedIn profile and Phil explains that he believes it should be written in first-person to keep up with current industry trends. As important as having a strong profile picture and good copy can be, using keywords relevant to the career you are trying to pursue, promoting your skills, and having positive endorsements can show how established you are in your brand.

Speakers:

Phil Pallen - Brand Strategist, Owner of Phil Pallen Collective

Located in Winter Park, Florida, Full Sail University offers associate's, bachelor's, and master's degrees designed for the world of entertainment, media, arts, and technology. Full Sail's creative approach to education provides an immersive, fast-paced, and relevant learning experience that mirrors the workflow and collaboration found throughout today's rapidly evolving industries.

Full Sail’s areas of study include music and recording, games, art and design, film and television, technology, media and communications, business, and sports marketing. Full Sail graduate credits include work on OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Video Game Award nominated and winning projects.

For more information about Full Sail University visit our site:
http://w.fullsail.edu/2xa8HRO

Full Session: https://youtu.be/qw-UjpaThig