Using Data Science to grow games / Robert Magyar (SuperScale)
9How did SuperScale double the profits of a game played by 160 million players with Machine Learning? What are the challenges of everyday use of ML in mobile games? Robert Magyar, Head of Data Science at SuperScale, shows the examples of how they've doubled the profits of the Hill Climb Racing 2 mobile game with cloud ML solutions. He also shows how they predict the long-term success of mobile gaming marketing campaigns in their portfolio, taking a closer look at prediction methods, ML cloud pipeline and other Data Science points of interest.
#DevGAMM #gamedev #DataScience
Presentation – https://www.dropbox.com/s/3en9fq4ktvsp31n/Robert%20Magyar.pdf?dl=0
Contents:
0:00 – Intro
2:18 – Growth through data science
12:40 – Acquiring the right data
24:24 – Putting it al together
30:29 – Challenges & Learnings
36:10 – Q&A session
Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
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