What does it mean to live a better life within the limits of one planet?

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Web Summit

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80,600

Published on November 6, 2018 10:18:12 PM ● Video Link: https://www.youtube.com/watch?v=pdXAbd2tZBk

Duration: 17:29

354 views

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Pia Heidenmark Cook chats about the movement for more sustainable living is growing. Consumers increasingly want to stand up for what they believe in and seek out brands that share their values. Yet the reality of climate change, unsustainable consumption and inequality shows us that the need for change is urgent. IKEA has always been about creating a better everyday life for the many people. In today’s context, we want to explore what it means to live a better life within the limits of one planet, and how as a retailer, we can inspire and enable this way of life.

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