The U.S. is no longer the center of the app universe, and developers that want to stay in the game have to think globally. The Chinese market is an untapped resource of 900 million mobile users, but its complexity presents localization challenges for Western developers—including having to address different cultural preferences, monetization strategies and distribution channels.
The9's Chris Shen can share valuable insight on every aspect of mobile game localization, from translation to integration with Chinese social networks. Making the plunge into the Chinese market requires more than just a great game; it necessitates a deep understanding of how numerous app stores, carriers, and handset manufacturers interact.
Delivered at Casual Connect Asia, May 2012.
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