XBOX GAME PASS: ADDITIVE OR DISRUPTIVE?
0Xbox Game Pass has gained over 25 million subscribers since its launch six years ago, with recent growth proving its success for Microsoft. The subscription service allows users to access new games on the day of release, while also giving developers the freedom to experiment with new ideas. Although some industry professionals have expressed concerns about Game Pass disrupting the traditional model of gaming, Microsoft's Director of ID@Xbox, Chris Charla, has stated that it is an additive rather than disruptive model. He believes that Game Pass can coexist alongside the traditional gaming model, and his words offer insight into Microsoft's goals and approach with the subscription service. It remains to be seen whether Game Pass will continue to thrive, but it seems that Microsoft has no intention of disrupting the industry.