Game:

Time Crisis (1995)

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AxeBusters – The Axe Effect is one of the strangest and most entertaining Flash rail shooters ever made, created as part of Axe Vice’s Japanese marketing campaign. The story plays on the legendary “Axe Effect”: after spraying Axe Vice, the male protagonist becomes irresistible to any woman who smells it. To protect the world, a team of beautiful girls form the AxeBusters—an anime-style task force sworn to fight back against the Axe Effect. Whenever the hero appears, their A-shaped sensors pick up the danger, they gather in their headquarters, transform into stylish warriors, and launch their assault.

Gameplay twists the arcade rail shooter formula with tongue-in-cheek humor. As the male protagonist, your goal is to knock the clips off women’s noses—once the clip falls, they smell Axe Vice, instantly becoming infatuated. This restores your health and powers you up. Boss fights work the same way: keep hammering their clips until even the AxeBuster elites fall under your charm. Shooting men, however, backfires—if you hit one, they’ll rush you, shake you down, and punish you for trying to unleash the Axe Effect on them. The result is a parody that feels like Lethal Enforcers meets Sailor Moon with a heavy dose of Axe advertising absurdity.

The campaign didn’t stop at the game—it also came with animated cutscenes, character bios, and even unlockable powers. Players who entered a real Axe product code could activate the secret “AXE LOVE SPARK” move, turning the Axe Effect into a full-screen blast. The visuals and music rivaled TV anime openings, and the whole experience was loaded with cheeky parody and innuendo. It’s a forgotten slice of advergame history that combines anime tropes, arcade shooting, and Axe’s infamous marketing into one bizarre but hilarious package. I played this with my RS3 Reaper lightguns, which made it feel like a true lost arcade game.

I also added English subtitles to this playthrough, translated from Japanese, so be sure to turn them on in your video settings to experience the full Axe Vice storyline.

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🔹 🔷 Chapters 🔷 🔹
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[00:00:00] Intro
[00:01:26] Stage 1
[00:02:25] Boss
[00:03:23] Stage 2
[00:04:27] Boss
[00:05:27] Stage 3
[00:06:12] Boss
[00:07:38] Stage 4
[00:08:32] Boss
[00:10:10] Stage 5
[00:11:28] Boss
[00:13:25] Ending
[00:15:38] Behind The Scenes

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If you’re into bizarre advergames, parody shooters, or strange relics of Flash history, AxeBusters is a must-see. Drop a comment if you remember Axe’s outrageous campaigns or if this is your first time witnessing this lost marketing gem!

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