Big IP - Big Gains? | ADAM, BARTH, WAGNER, GODORR, SAUER, KLINGE

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As consumer markets mature, game makers sometimes turn to established licenses as a mechanism to rise "above the noise" by building on existing consumer awareness. Are browser community games at the point where such "edge" is decisive or even necessary? Have we passed beyond the point where a social game can succeed simply "on its own merits"? Are online games now such attractive reach- and/or revenue-boosting properties that big brands see them as a must-have in their marketing strategies? Moderated by Heiko Klinge from IDG, this panel explores the potential and pitfalls when big IP meets browser games.

Delivered at Casual Connect Europe 2012




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Tags:
Casual Connect Europe 2012
Ralf ADAM
Travian Games
Malte BARTH
IconicFuture
Jan WAGNER
Cliffhanger Productions
Christian GODORR
Bigpoint
Christian SAUER
gamigo
Heiko KLINGE
IDG Entertainment