Bit vLog #60 - Black Friday Sales and the Digital Generation
So with another years crazy American shopping madness out of the way, it got me thinking about the way I buy games.
Everyone does it, steam sales, humble bundle, black friday reductions. I see a game I have a vague interest in, or even one I have never heard of, reduced and I cant click through to buy it fast enough.
But why is this the case? I never shopped like this in video games stores, but then, there was never this level of reductions before. So what exactly has changed in how we buy games? And how is the gaming industry cashing in?
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