Building game IPs and brands - the 10 most common mistakes - Christian Fonnesbech || Leverage ||

Channel:
Game Industry Conference
Subscribers:
4,570
Published on ● Video Link: https://www.youtube.com/watch?v=jRbE_CBGLHU


Duration: 55:02
360 views
18

Making a good game is not enough, anymore. However, trying to create a lasting IP means there are dangerous traps you need to avoid. Are the elements for an IP present in the project? Are they engaging enough to build a lasting franchise? Do gameplay, IP and brand work together? As someone who works with many different game companies, Christian Fonnesbech will share the 10 problems he most often encounters – and how to solve them.

Talk recorded at Game Industry Conference 2022!

#GameIndustryConference #franchise #narrative

Follow GIC on Facebook: https://www.facebook.com/gic
Follow GIC on Twitter: https://twitter.com/gdcon
Our website: https://gic.gd/



Other Videos By Game Industry Conference


2023-07-21Announcement of the Game Industry Conference 2023!
2023-07-18Developing human-like BOTs for cooperative aRPG games - Andrzej Stroiński || A2 Softworks ||
2023-07-11Open Decentralization models for Web3 Gaming - Lukasz Szymanski || Tokenomia.pro ||
2023-07-07How to choose and integrate product analytics - Julia Iljuk || Devtodev ||
2023-07-04Designing sound and music for VR games - Piotr Surmacz || 3R Games S.A. ||
2023-06-30Mobile Ads Monetization: Stop Shooting Yourself in the Foot - Oleg Shlyamovych |Clever Ads Solutions
2023-06-27I thought we were on the same page?! Creative Direction 101 - Kacper Szymczak || Artificer ||
2023-06-23Participative Leadership as key to the best place to work - Stanislaw Just || Covenant.dev ||
2023-06-20Scenario writers should be chameleons - Hidetaka SWERY Suehiro || White Owls Inc. ||
2023-06-16Creative decisions behind sound of Shadow Warrior 3 - Dawid W. Mika || Flying Wild Hog ||
2023-06-13Building game IPs and brands - the 10 most common mistakes - Christian Fonnesbech || Leverage ||
2023-06-09Big systems behind small-talk - Aleksandra Jarosz || Purple Lamp Studios ||
2023-06-06Your prototype matters - avoiding technical debt early on - Filip Loster
2023-06-02Small components in containers: building cloud architecture - Leszek Krupiński || CD Projekt RED ||
2023-05-30Level Design of Ghostrunner - Creating Cyberninja Skatepark - Łukasz Wabik || One More Level S.A. |
2023-05-26User Research Cookbook: Facets of VR Game Accessibility - Michał Mycka || Gamedust ||
2023-05-23AI movement in Dying Light 2: Stay Human - Jakub Bentkowski || Techland ||
2023-05-19GDD Evolution: how to create a Game Design Board in Miro - Piotr Penar || Dreamstorm Studios ||
2023-05-16Terrain landscaping using city shapes - Sebastian Werema || #techland ||
2023-05-12There is no such thing as a sensible default in tools UX - Robin-Yann Storm
2023-05-09Open World Streaming in #DyingLight2 - Łukasz Burdka || Techland ||


Tags:
GIC
Game Industry Conference
emotional journey
narrative
Game IP