Cheating at User Acquisition | Andrew Marsh

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GameDaily Connect

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Published on August 26, 2015 9:42:53 PM ● Video Link: https://www.youtube.com/watch?v=ontvHNZzYwM

Duration: 20:52

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Download Slides: https://www.dropbox.com/s/yiuyshojv3gk1ao/Andrew%20Marsh_CCUSA_2015_FINAL.pdf?dl=0

Delivered at Casual Connect USA 2015

Working with established IP can get you a large base of ravenous fans and a publisher with deep pockets. It can also get you unreasonable expectations, a limited audience, and terrible business terms. Fifth Column Games CEO Andrew Marsh talks about what he learned working with brands including the NBA, Marvel, and Duck Dynasty. Explore pros and cons, user acquisition expectations, design and pitching advice, and a few stories both positive and negative.