Mobile Gaming Landscape: How Monetization is Evolving | Chris Dury

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GameDaily Connect

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11,400

Published on August 24, 2015 5:09:12 AM ● Video Link: https://www.youtube.com/watch?v=nq-22FFaqtU

Duration: 14:53

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Delivered at Casual Connect USA 2015.

Download slides: https://www.dropbox.com/s/d7ueayci0djc6bj/Chris_Dury_CCUSA_2015.pptx?dl=0

Getting a customer to download your game and play it is not as easy as it used to be. To stay relevant games need a constant influx of new users, but quantity isn’t enough. To have a sustainable business, you need quality users to stay engaged with your game. Mobile monetization is evolving to meet this challenge, and several key trends have emerged. In the future, games will have a wider range of monetization options that will drive their user acquisition and engagement engines. In this session, we’ll reveal new mobile monetization trends that will help you attract and engage the best users.