Free to Play is Not One-Size-Fits-All: Lessons Learned from Under Siege | Stanislav KINS
Stan Kins has been building games for the Russian social market for many years. Recently his company, Rocket Jump, released their most successful game Under Siege (a hardcore Tower Defense/City Builder/RPG) on Facebook with a focus on the US market. In the process he found the transition from Eastern European to North American success to be full of surprises, pitfalls, challenges, and idiosyncrasies going far beyond the language displayed on the screen. Join Stan for a case study on how he and his team identified and navigated these free to play design challenges while chasing US success for Under Siege.
Delivered at Casual Connect USA, July 2013
Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Stan_Kins_CCUSA_2013.pptx