Navigating the Mobile Advertising Ecosystem | Brian MIKALIS

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United States GameDaily Connect
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11,300
Published on ● Video Link: https://www.youtube.com/watch?v=vOu4ICLpyHo


Duration: 18:51
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The nascent nature of the mobile advertising market has led to rapid change, industry fragmentation and new complexities. The challenge of 2013 is how to effectively navigate through an ecosystem which requires marketers to make a multitude of decisions across mobile install tracking, click-thru and view--thru attribution models, look--back windows, programmatic buying, incentivized ad placements and mobile publishers/ad networks. In this presentation, attendees will learn strategies to map the current environment and better prepare for what lies ahead.

Delivered at Casual Connect USA, August 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Brian_Mikalis_CCUSA_2013.pptx



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Brian MIKALIS
Pandora
Casual Connect
Casual Connect USA
Casual Connect USA 2013