Navigating the Mobile Advertising Ecosystem | Brian MIKALIS VIDEO
The nascent nature of the mobile advertising market has led to rapid change, industry fragmentation and new complexities. The challenge of 2013 is how to effectively navigate through an ecosystem which requires marketers to make a multitude of decisions across mobile install tracking, click-thru and view--thru attribution models, look--back windows, programmatic buying, incentivized ad placements and mobile publishers/ad networks. In this presentation, attendees will learn strategies to map the current environment and better prepare for what lies ahead.https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Brian_Mikalis_CCUSA_2013.pptx
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