Online-to-Offline: the $1T Mobile Opportunity | Terry ANGELOS

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=sr1qzgaaUCA


Duration: 20:18
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Over 90% of consumer spending occurs offline and Forrester estimates over half of the $3.5T in retail spend will be influenced by online research and advertising by 2016. See how mobile app and gaming companies are rewarding customers for making everyday purchases in local brick and mortar stores, a concept first coined in this 2010 Techcrunch article. Terry will discuss trends, techniques, what works, what's coming and what innovative marketing teams should be thinking about to earn a share of the trillion dollar retail economy and create a better user experience for their customers.

Delivered at Casual Connect, August 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Terry_Angelos_CCUSA_2013.pdf



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