Ad Networks: Comparing the Options | Kelly MULLINS

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=uSYL7fHemTE


Duration: 21:14
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Each day, new ad network partners pop up like daisies in the spring, and sorting out the opportunities is a confusing task. Some product managers have reached "opportunity fatigue," choosing to focus on optimizing known opportunities, while others are still trying out the latest stuff in an attempt to find a competitive edge or hidden arbitrage angle. Dave Madden, SVP of Global Media Solutions at EA, attempts to bring some clarity to this muddle with a simple compare and contrast of the services and strengths of top companies in the free-to-play games ad services sphere.

Delivered at Casual Connect USA, August 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Kelly_Mullins_CCUSA_2013.pptx



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Tags:
Kelly MULLINS
EA
Casual Connect
Casual Connect USA
Casual Connect USA 2013