Duration: 47:19

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Impossible? How can a mobile game startup soft-launch and publish its first game in the overcrowded Stores? The Monkeys will share a lot of data about their key learnings & biggest fails from over 2,5 years of development while soft-launching and self-publishing What The Hen! using Influencer marketing as the main channel.

About speaker

Over 15 years in the games industry. Multi-role experience from marketing, PR to project management and production. After more than a decade of employment finally decided to build something of his own.