Getting Brands To Pay for In-game Purchases | Iryna LIASHCHUK

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Published on November 5, 2012 6:42:19 PM ● Video Link: https://www.youtube.com/watch?v=9SF6izZLAfM

Duration: 25:04

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Game developers work hard to create desirable freemium content, usually succeed in getting 2-3% of paying users and sometimes pressure people to the point of abandoning the game. In this session we'll discuss a new business model aimed to monetize non-paying players by taking advantage of the very nature of mobile games - the fact that they are played on the go. This model satisfies all the parties involved: developers maximize their revenue, brands get people driven to their stores and users get free game opportunities in a fun and natural way.

Delivered at Casual Connect Kyiv, October 2012.

For slides visit: http://casualconnect.org/lectures/marketing-pr/getting-brands-to-pay-for-in-game-purchases-iryna-liashchuk