Going Hyper-Local with Pricing: Maximize Your Revenue in Emerging Markets | Andrei DEMENTJEV

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Delivered at Casual Connect Eastern Europe, November 2014

Brazil, Russia and India are in the Top 5 of Google Play downloads: yet most developers don't see much revenue from these markets. There are two reasons for this: users don't have money to pay or developers are asking too much. Fortumo provides payments in 80 countries but almost 1/5 of our customers' revenue comes from these countries. What's the secret?

Fortumo explains how local pricing is key to making money in the biggest growth markets for digital gaming. The presentation covers user spending habits, creating a framework for local app pricing and implementing it to achieve revenue growth.



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Tags:
Andrei Dementjev
Fortumo
Casual Connect
Casual Connect Eastern Europe
Casual Connect Eastern Europe 2014
Emerging Markets