One of Mobile's Greatest Success Stories- QuizUp | Spencer SCOTT

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=RtERWgjAMBs


Duration: 26:24
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Download Slides: http://gamesauce.org/news/2014/11/19/spencer-scott-the-snowboarding-revenue-chasing-dude/

Delivered at Casual Connect Eastern Europe, November 2014

Dubbed the “fastest growing iPhone game in history,” QuizUp remains one of mobile’s greatest success stories. But how were Fiksu and Plain Vanilla able to push the question-and-answer game into becoming a runaway smash hit? And how can those tactics be applied to other games? In this talk, Fiksu’s Spencer Scott will cover:
· The “virality factor” and the need to acquire a critical mass of users
· The importance of tracking from click, to launch, to long-term value.



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Tags:
Spencer Scott
Fiksu
Casual Connect
Casual Connect Eastern Europe
Casual Connect Eastern Europe 2014
QuizUp