"I Play 5 Hours a Day, but I’m Not a Gamer": Women Gamers | Martine SPAANS

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=yXDzsfQGEO8


Duration: 25:20
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Download Slides: http://gamesauce.org/news/2014/11/12/martine-spaans-navigating-the-mobile-landscape-casual-connect-video/

Delivered at Casual Connect Eastern Europe, November 2014

Many games are intended for a female audience, but do we really understand what this target audience is all about? Do we understand what they are looking for, what they enjoy or even why they play games? Tamalaki has published more than 50 Android titles that are mainly popular among women 30+. We have listened carefully to what our audience has to say, and they are quite vocal! We'd like to share some of our stories.



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Tags:
Martine Spaans
FGL Mobile
Casual Connect
Casual Connect Eastern Europe
Casual Connect Eastern Europe 2014
Women Gamers