Bringing AAA IPs to Online and Social | Fabien SIOUFFI

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Transforming established retail franchises into social and casual titles doesn't just mean simplifying gameplay and banking on the brand. It's a delicate balancing act that involves forming a winning team, creating high-quality content, staying close to the market, and sustaining partnerships. Learn what it takes to work on AAA IPs from Fabien, VP for Online at Take-Two Interactive. Fabien has extensive experience since his days at EA and Blizzard launching online titles such as FIFA Online and World of Warcraft. Now he partners with developers and publishers in the region to bring Take-Two's revered IPs such as Civilization, Borderlands, GTA and 2K Sports to broader Asian audiences across multiple platforms.

Delivered at Casual Connect Asia, May 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Asia_2013_Presentations/Fabien_Siouffi_CCAsia_2013.pptx



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Tags:
Fabien SIOUFFI
Take Two Asia Pte.
Casual Connect
Casual Connect Asia 2013