How Tencent WeChat Will Impact Mobile Gaming | Lei ZHANG

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=aW0_I3qqV98


Duration: 20:27
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Delivered at Casual Connect USA, July 2014

Lei Zhang, US general manager of Chukong Technologies, will give an overview of how WeChat is already changing the mobile game market in China and how its influence will seep into the West. Chukong predicts Tencent will take about 20 to 30 percent of mobile game revenue in China, but the company’s lasting impact will hinge on whether Tencent chooses to become a true, open gaming platform or remain a closed, curated publisher.



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Tags:
Lei Zhang
Chukong Technologies
Tencent (Business Operation)
WeChat (Software)
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Mobile Game (Industry)
China (Country)
Chinese mobile market
Video Game (Industry)
Video Game Industry (Industry)