Mobile Game Pricing Strategies: Why I’ll Never Ship Another $.99 Game | Matt SHEA

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=DiDy8BmV_wc


Duration: 24:12
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Download Slides: https://www.dropbox.com/s/ismh274u0exgvgb/Matt_Shea_CCUSA_2014.ppt

Delivered at Casual Connect USA, July 2014

Pricing mobile games is a delicate balancing act. Gone are the days of long development cycles as developers must tighten budgets with narrowing game launch windows. Whether you are making a free-to-play or paid title, mobile game launch plans have similar components and must include pricing analysis to be successful. But what if your research suggests your game should be a paid title? Or what if your ad budget isn’t big enough to make a dent on the “Free” charts. Matt Shea, Head of WildTangent, will discuss strategies for ROI in game marketing and share why pricing a game at $.99 is likely not the way to go. ​



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Tags:
Mobile Game (Industry)
Matt Shea
WildTangent (Video Game Developer)
Casual Connect
Casual Connect USA
Casual Connect USA 2014
mobile games
Video Game (Industry)
Video Game Industry (Industry)
Video Game Development (Industry)
Video Game Marketing