More is Less? Less is More? Finding The Balance Point In Mobile Advertising | Sigal BAREKET

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Published on September 8, 2014 7:59:47 PM ● Video Link: https://www.youtube.com/watch?v=0lXG0rOkwvY

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Download Slides: https://www.dropbox.com/s/it94effl8h9s9a3/Sigal_Bareket_CCUSA_2014.pptx

Delivered at Casual Connect USA, July 2014

So, you have decided to do the right thing and market your application. Fortunately, you live in a world where everything is trackable, measurable, and transparent. You may be thinking, “I’ll try my luck and bid low. If I can get engaged users on this bid – it’s a win-win!” What if I were to tell you that in the advertising world, more is actually less, meaning, the higher you bid, the less you pay for a booking/ paying user? The key here is to find your balance point! How much it is worth paying, to get the right amount of new users at the desired level of engagement.