Transcending the Marketplace: Resources and Strategies for Independent Studios | Walter DRIVER

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=BRAnDX_jFt8


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Download Slides: https://www.dropbox.com/s/w0k6y54jl5z5zy6/Walter_Driver_CCUSA_2014.pdf

Delivered at Casual Connect USA, July 2014

Independent mobile game developers have a tough road in an exceedingly crowded and very expensive app marketing landscape. The most successful indie developers tend to either go against the grain, break through with a new genre, or an orthogonal approach to monetization or with the help of a partner that can help them scale. Walter Driver, CEO of Scopely, will offer strategies for indie devs to including working with a partner to help scale their audience, building recognizable branding and aesthetics, creating their own unique categories to stand out from the crowd.



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Tags:
Walter Driver
Scopely
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Mobile Game (Industry)
app marketplace
Video Game Development (Industry)
Video Game (Industry)
Video Game Industry (Industry)
Indie Game Developers
Independent Game Developers