A New Frontier for Gaming Developers to Acquire and Engage Gamers | YING, BURNS, YI, TANQUARY*
0Delivered at Casual Connect USA, July 2014
Over the past year, messaging apps have begun to open up new opportunities for game developers. These opportunities require everyone to rethink the idea of a messaging app, which typically is just associated with texting and calling. Today's next generation messaging apps are undergoing a transformation into becoming "mobile platforms." Messaging services are concentrating on building out SDKs and gaming centers within their apps. These initiatives are still in the early days and the payoff for such opportunities are potentially very big for game developers given the sheer scale of messaging apps such as Tango which has more than 200m registered users. The opportunity here is for game developers to create their games with messaging platforms in mind and leverage these channels as a powerful new way to drive virality and reach new players.