Making Social Games More Social - Converting Single Player to Multiplayer | Kay CHAN VIDEO
Delivered at Casual Connect USA, July 2014
Currently there is a trend of single player, free-to-play games introducing and improving multiplayer features in established games. In this talk, Kay will discuss how East Side Games added player communities and live game events to Pot Farm, a game that was released as a single player game in 2010. Using specific examples, she will show how these multiplayer features affected the game’s ecosystem and the impact these changes had on player behavior, gameplay, community, monetization and KPIs.
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Tags: Kay Chan
East Side Games
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Free-to-play (Video Game Genre)
Multiplayer Video Game (Website Category)
Pot Farm game
Social Network Game (Industry)
Single-player Video Game