Finding Life for Game Monetization Beyond the Megahit | Lisa MARINO

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=7GLqFp-UVoI


Duration: 24:55
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Download Slides: https://www.dropbox.com/s/m5gs677rqd6uu6q/Lisa_Marino_CCUSA_2014.ppt

Delivered at Casual Connect USA, July 2014

Can the game industry transcend its perception as a hit-driven business? Very few titles can reach the mega-hit status of FarmVille or Candy Crush, and even blockbusters struggle to remain profitable after their initial burst of popularity. The challenge is even greater for smaller hits that can’t consistently earn enough from IAP. This talk will analyze the problem, and propose a long-term solution for game developers who want more value from the great games they’ve worked so hard to create.



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Tags:
Lisa Marino
RockYou
Casual Connect
Casual Connect USA 2014
Monetization
Video Game (Industry)
Video Game Industry (Industry)
Video Game Development (Industry)
Megahits