Mobile Ad Monetization: Standardization vs. Innovation | MADDEN, EDIZ, CORMAN, MARSHALL

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=jWPzAgfWFLs


Duration: 49:49
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Delivered at Casual Connect USA, July 2014

Will implementing standard ad formats stunt the innovation of the mobile ad market? It’s been a hotly debated topic at most mobile conferences this year and is not likely to die down anytime soon. Developing standards has a positive impact on driving scale and investment from advertisers, but can sometimes stifle the innovation that drives engagement and brand awareness without interfering with the mobile user experience. Damon and his panel of advertising experts will examine what’s working and what’s not from both the advertisers perspective as well as that of the developer. There won’t likely be a definitive answer today, but it’s an on-going debate that we should all be discussing.



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Tags:
David Madden
Volkan Ediz
Baudouin Corman
GREE
Gameloft (Video Game Developer)
EA
Damon Marshall
SupersonicAds
Mobile Game (Industry)
Mobile Advertising (Industry)
Advertising (Interest)
Monetization