If you build and launch the greatest app of all time, and no one is around to download it, was it really that great? Don't be a jerk and think that your job is done when you submit your masterpiece to the app store. There's a lot more work to do if your game is ever to achieve the awareness, acquisition, engagement, conversion, monetization, and retention it needs to succeed and move up the charts. With lessons from the world's best Indies, this talk walks through a complete marketing playbook for your game. And if you can't make the talk, join the discussion on www.indiearchy.com.
Delivered at the IGDA Summit @ Casual Connect Seattle, July 2012.
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