Online-transplatform: Success Factors and Pitfalls of Cross-Platform Gaming | Michael KALKOWSKI
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Can cross-platform gaming boost your business and add value for your customers? Or is it over hyped? What are the success factors and pitfalls when you connect your games to the social graph? Should you introduce a shared virtual currency for all platforms? How can you leverage your IP across social networks and mobile devices? In this presentation, GameDuell's co-founder and Creative Director, Michael Kalkowski, will share key metrics and learnings taken from several cross-platform social games. You will get insights into GameDuell's most recent experiences and learn how you can grow cross-platform communities and increase monetization and player engagement.
Delivered at Casual Connect Europe, February 2012
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Michael KALKOWSKI
GameDuell
Casual Connect Europe 2012