Single Screen Metrics in a Multi-screen World | Peter WARMAN

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GameDaily Connect

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Published on February 12, 2013 11:53:07 PM ● Video Link: https://www.youtube.com/watch?v=-bcKmsOjeRE

Duration: 28:38

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As games increasingly become continuous services rather than products, game companies prioritize metrics such as cost of acquisition, conversion, ARPPU, lifetime value etc. This single-screen focus is risky and as cost of acquisition rises, so does confusion among investors who lack a future outlook. Peter Warman's keynote will place metrics into perspective of the total picture, outlining alternative ways to understand a changing industry that is ultimately controlled by consumer behavior.

Delivered at Casual Connect Europe, February 2013.

Download Slides : http://gamesauce.org/news/2013/02/21/peter-warman-the-perceived-decrease-in-value-of-facebook-and-zynga-post-ipo-has-created-dangerous-and-improper-rumors-in-the-investment-community/