The Science of Listening: Analytics Driving Player Relationship Management| Mark ROBINSON

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=ArfvG7YTzig


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Often for developers analyzing data still hasn't gotten beyond dashboards. Metrics are useful, but only confirm what has happened. So what if your average user session is 1.4?

Understanding player behaviours through player segmentation and analytics provides actionable insights and is the cornerstone to optimizing game design.

PRM is the new doctrine in F2P Games. Listening to your players and building a relationship with them using effective messaging tools and strategy drives in-game monetization by improving player engagement and retention.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Mark_Robinson_CCEurope_2013.pptx



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Tags:
Casual Connect
Casual Connect Europe 2013
Mark ROBINSON
GamesAnalytics