Three Keys to Swimming in the Social Casino & Real-money Game Shark Tank | Eric GOLDBERG
Eric Goldberg presents a survival guide for professionals and companies coming from all other game sectors. First, local politics matter—and can be show stoppers. The incumbents understand this quite well, and many of them have had decades to get quite good at moving the levers of power. Second, social casino & real-money gaming are different animals—play patterns, and even the relative popularity of classic games, differ in a number of significant respects.
Third, the virtual-world gaming frontier—the rules of the "virtual-world" game are in an earlier stage of evolution and, as many physical-world gambling best practices do not translate well to the virtual world, is an area in which certain traditional game developers have a competitive advantage.
Delivered at Casual Connect Europe, February 2013.
Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Eric_Goldberg_CCEurope_2013.ppt