Using Data to Win Binary Outcomes | Dani Zuniga

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GameDaily Connect

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Published on August 28, 2015 3:30:03 AM ● Video Link: https://www.youtube.com/watch?v=LyI5cIk9uks

Duration: 14:15

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Download Slides: https://www.dropbox.com/s/plyfw4qmkltbuwy/Dani_Zuniga_CCUSA_2015.pptx?dl=0

Delivered at Casual Connect USA 2015

In an industry where the top 10 grossing games hold as much as 20% of the app store game revenue, it is easy to forget that incremental positive change stacks up to put you miles ahead of the competition. All the while, an unknowing developer can make a series of small missteps whose network effect leads to catastrophe. See how to identify a problem or opportunity as binary pass/fail, and see how data speed, accuracy, access and analysis capabilities are crucial to assuring winning outcomes.