Evolution of an Iconic Consumer Brand | Jeremy Strauser

Channel:

GameDaily Connect

Subscribers:

11,400

Published on August 29, 2015 12:06:15 AM ● Video Link: https://www.youtube.com/watch?v=oLF0GuiUCyc

Duration: 22:59

159 views

0

Download Slides: https://www.dropbox.com/s/tlohyjcexx56yx0/Jeremy_Strauser_CCUSA_2015.pptx?dl=0

Delivered at Casual Connect USA 2015

If you said “Topps baseball cards” a few years ago, chances are the initial thought was about a stack of cards in a shoe box from childhood. Say the same thing today and there is a growing audience who has never touched the cardboard photo, but has experienced Topps BUNT mobile app. This case study looks at the opportunities and challenges of transitioning an iconic brand into the digital world with a focus on licensed content, digital ownership rights and evolving an organization to define a new interactive genre.