Dating App Design | Jason Loia

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GameDaily Connect

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Published on August 28, 2015 2:02:59 AM ● Video Link: https://www.youtube.com/watch?v=I2gfoQh_AbI

Duration: 26:30

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Download Slides: https://www.dropbox.com/s/eb6drfuxb65ixp2/Jason_Loia_CCUSA_2015.pptx?dl=0

Delivered at Casual Connect USA 2015

Tinder has exploded onto the scene and revolutionized the way digital natives meet and socialize. This has ushered in a wave of dating apps each with their own unique twist. But behind the various mechanics lies a common architecture borrowed from the game designer’s playbook: Plant, Harvest, Repeat. Listen in on the design and analytical insights that Unravel, a mobile dating app built by a team of seasoned gamers, has amassed over almost a year of in-market data.