YouTube's untapped performance potential: how to multiply your ROAS
61Is your brand truly tapping into all that YouTube has to offer? Go beyond the basics and get insights into how to maximize your YouTube marketing. In this episode, Ginny Marvin sits down with Darren D’Altorio, VP of Social at WPromote, to get his expert advice on how to extend your social strategy with YouTube.
This video breaks down:
• The power of YouTube Shorts: Darren shares results from a head-to-head test where YouTube Shorts (in Demand Gen) delivered a 59% lower CPM and a 4.5x higher ROAS compared to standard social media campaigns, using the same creator assets.
• Building real connections: Understand how YouTube’s diverse content formats—from Shorts to long-form—allow brands to connect with audiences.
• Making your brand stand out with creators: Discover how partnership ads and YouTube BrandConnect can lead to high-performing creatives, as seen with a client achieving over 1/3 of Demand Gen conversions from these assets.
Actionable YouTube advice for social marketers:
1) Get your measurement right to see YouTube's true impact.
2) Collaborate with skilled YouTube creators.
3) If you’re just getting started, use your existing creative assets from other platforms.
Create a Demand Gen campaign today: https://support.google.com/google-ads/answer/13695389?sjid=1868333696833264181-NC
Timestamp navigation:
0:00 - YouTube for performance
0:54 - How does YouTube fit in with Social?
1:17 - Head to head test
2:07 - Building connections on YouTube
2:54 - Top tips for social marketers
Ready to level up your YouTube game? 👍 LIKE if you learned something new! 💬 COMMENT with your experience using YouTube Shorts or creators! 🔔 SUBSCRIBE for more insights into effective digital marketing. 🔗 SHARE with a marketer who needs to see this!