Case Studies on Successful Ad-based Monetization Strategies | Damon MARSHALL
3With all the options available for integrating an ad-based monetization solution into your game service, it's hard to tell which ones are "worth it" and which are red herrings. While the industry is still new enough to be shaking itself out in terms of clear "best practices", it is useful to look at the strategic approaches successful companies are taking and analyzing why these approaches are working. Damon Marshall from Supersonic Ads layout out some proven successful strategies and shares insights as to why these strategies were successful and where they might have been improved further.
Delivered at Casual Connect USA, August 2013
Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Damon_Marshall_CCUSA_2013.zip