Leaders of Tomorrow | Season 10 | The Business of Sustainable Fashion | Studio Beej | Ed-a-mamma

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Duration: 22:10
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The business of sustainable fashion and what it means to start a sustainable company. On this episode of Leaders of tomorrow, Ritwika Gupta gets chatting with two homegrown labels -Studio Beej and Ed-a-mamma to decode their business models, entrepreneurial drivers, opportunities and challenges in India’s sustainable fashion and lifestyle industry. While Arundhati Kumar, founder, Studio Beej stresses the importance of being true to one’s business, Iffat Jivan, business head, Ed-a-mamma, shares that founder Alia Bhatt wanted the brand to hold its own. The episode also features Sonal Agrawal, fashion influencer and founder, Pinkpeppercorn. Tune in to know more!

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