Marketing by Design: Building IP with Reach | Charley PRICE

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=ZLfGx0UXZF0


Duration: 28:50
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A cutting-edge viral marketing strategy is great, but it will do you no good if your core experience doesn't have legs to begin with. Using Hidden Variable's hit grocery-bagging puzzle game Bag It! as a basis, this presentation will discuss techniques you can use on your project today to best create (or leverage) your IP in a fashion that is unique, relatable, and intriguing to both press and customers alike.

Delivered at Casual Connect Seattle, July 2012.

Download Slides: http://casualconnect.org/lectures/design/marketing-by-design-building-ip-with-reach-charley-price



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Tags:
Charley PRICE
Hidden Variable Studios
Casual Connect
Casual Connect Seattle 2012