1 Million Downloads in a Month -- How Indies Can Make It Happen | Simon NEWSTEAD

Channel:
United States GameDaily Connect
Subscribers:
11,400
Published on ● Video Link: https://www.youtube.com/watch?v=EDqWm-qt-PA


Duration: 26:27
9,266 views
76

Today, making a great game is only half of the battle. The other half is getting it heard above the noise of all the other games out there. For the big players with millions of dollars in advertising budget the path is clear, but what about the small to mid-size players? This talk will examine tips for executing a strong launch and gaining downloads as efficiently and quickly as possible. It will draw on some real-life examples including the speaker's experience launching his game, Style Me Girl, and cover topics including press, smart-launch marketing, choosing categories and keywords, optimizing for physical and online word of mouth, and a/b testing collateral. It will also contrast experiences on various app stores.

Delivered at Casual Connect Seattle, July 2012.

Download Slides: http://casualconnect.org/lectures/marketing-pr/1-million-downloads-in-a-month-how-indies-can-make-it-happen-simon-newstead



Other Videos By GameDaily Connect


2012-08-18Game Portfolio Management: Building Your Safe Harbor | Jim YING
2012-08-18A Holistic Approach to A/B Testing | Jesse HULL
2012-08-18Your First F2P Game: Where You Will Go Wrong | David EDERY
2012-08-18Monetization of Digital Goods: How to Maximize Profits from In-game Purchases | Lex BAYER
2012-08-18Increasing ARPU with Brands in Free-2-Play Games | Michael VOS
2012-08-18Enhance In-game Conversions via Optimization Technologies Utilizing Social and Behavioral Data
2012-08-18Social, Casino - New Trends, New Platforms, New Opportunities | Gerard CUNNINGHAM
2012-08-18Build Fast or Build to Last? | Scott LANTZ
2012-08-18Managing A Casual Indie Studio: History of HipSoft | Brian GOBLE, Bryan BOUWMAN
2012-08-18Marketing by Design: Building IP with Reach | Charley PRICE
2012-08-181 Million Downloads in a Month -- How Indies Can Make It Happen | Simon NEWSTEAD
2012-08-18Telling a Deep Story in a Casual Game | Chris SKAGGS
2012-08-18Congratulations, You Died! | Nicholas VINING
2012-08-18Avadon: A Case Study In Storytelling | Jeff VOGEL
2012-08-18Keeping It Personal -- Bringing Human Stories to Games | Kan GAO
2012-08-18Guns of Icarus Online Kickstarter Case Study | Howard TSAO
2012-08-18Rapid game development for the mobile web: The story of Happy Tree Friends - Strandead | Rakesh RAJU
2012-08-18Unity: One Engine to Rule Them All | Carl CALLEWAERT
2012-08-18The Future of Flash | Lee BRIMELOW
2012-08-18The Problems and Potential of HTML5 for Games | GOODALE, ROHRL
2012-08-18Emerging Mobile Social Games Platforms | Ethan FASSETT


Tags:
Frenzoo
Simon NEWSTEAD
Casual Connect
Casual Connect Seattle 2012