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http://www.slideshare.net/flashgamm/an-introduction-to-writing-custom-unity-shaders

You probably think game preorders don’t impact you, because you’re a digital publisher with no retail partners. You’re wrong. Preorders are changing in three major ways, and the shift is going to affect every corner of the game industry. With insights from major publishers, we discuss the past and future of pre-orders, and how you can prepare.