Oregon Trail: American Settler - Navigating Gameloft's trek to Free-to-Play | Samir EL AGILI
In the early 1970's the widely popular computer game The Oregon Trail was produced to teach school children about the life of the 19th century pioneer as they made their way from Independence, MI, to Oregon's Willamette Valley. In 2008, Gameloft launched a refreshing remake of the acclaimed classic using updated visuals and gameplay for mobile and smartphone platforms, while maintaining its nostalgic luster. Now, three years later Gameloft is propelling its revenue growth and audience by introducing more casual and/or "freemium" games. In doing so, they have also released the second installment to the popular franchise, the freemium title Oregon Trail: American Settler, which ventures into the story beyond the 5-month 2,000 mile trek across the nation and into the establishment and construction of a new town.
Delivered at Casual Connect Seattle, July 2012.
Download Slides: http://casualconnect.org/lectures/design/oregon-trail-american-settler-navigating-gamelofts-trek-to-free-to-play-samir-el-agili
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