The past three years saw a huge surge of interest in social game development, but as the opportunity in mobile gaming continues to grow, social game developers are faced with a difficult decision: Stick with increasingly challenging Facebook platform, or take the plunge into mobile. In this talk, Mike will cover how Gaia Interactive has handled expansion from social to mobile, taking its Facebook title Monster Galaxy and re-imagining it as a mobile game that proved to be more successful than its predecessor. Mike will review which lessons learned proved to be applicable, and what motivates user engagement, retention, and monetization between the two seemingly different, but ultimately very related gaming platforms.
1